Digital manga platform and publisher Azuki announced today that it will be rebranding and changing its name to Omoi. The service’s catalog, user experience, payment model, and price will remain unchanged.
The new name comes with a new domain, logo, color scheme, and brand identity for the manga service. It will roll out across Omoi’s apps and marketing channels this week. The website will be available at omoi.com, and the Android and iOS apps will be available in their respective app stores under the name “Omoi: Manga Reader.”
“The name represents a new phase for us, as we greatly expand our catalog in 2026,” says co-founder and licensing/marketing director Evan Minto. “It also reduces the brand confusion around our old name, which was in use by multiple companies in other industries.”
Currently, Omoi is serializing new chapters of My Dear Detective: Mitsuko’s Case Files, Natsume & Natsume, and You’re So Sloppy, Hotta-sensei, in addition to the hundreds of manga series available in its apps.
The company also releases print editions of titles such as Hikaru in the Light, Mecha-Ude: Mechanical Arms, and the upcoming Crescent Moon Marching and Our Aimless Nights, through partnerships with Scholastic’s Graphix and Penguin Random House’s Ink Pop. More new licensing announcements from the service will also be announced later in the future.
Source: press release