Ethical GG
Monetize Without Being Gross
Turn skills into value—configs, guides, assets, tools—while staying fair, legal, and likeable.
Principles (the vibe check)
- Value first: sell outcomes (wins, clarity, time saved), not files.
- Honesty compounds: zero fake scarcity; clear limits; plain language.
- Opt-out easy: unsub links visible; zero spam DMs.
- Documentation = product: people pay for confidence as much as features.
Build your offers (non-stream)
Micro-products
- Crosshair packs, HUD themes, keybind sheets with rationale.
- eDPI/FOV converters, aim routines, deck power profiles.
- Photo-mode LUTs, thumbnail templates, OBS scene packs (non-stream use like VOD editing is fine).
Services
- PC clean-ups (drivers, paste/pads, airflow) with before/after benchmarks.
- Build consulting (parts list + compatibility) and handheld power tuning.
- Community setup (Discord architecture + mod policy).
UGC & assets
- UEFN/Roblox mechanics, maps, prop packs; clear license & credits.
- Sound packs (UI pings, victory jingles), controller glyph sets.
Starter bundles
- “New PC Day” kit: drivers order, BIOS sheet, power plan, benchmark scene list.
- “Aim 30-Day” kit: daily drills + printable tracker + two sensitivity presets.
Scope box (paste in your product page) You get: [files/list], setup guide (PDF), update window (3 months), email support (72h). You don’t get: custom coaching, private Discord access, lifetime updates. Requirements: [software/versions]. Refunds: see policy below.
Pricing ladder (be fair, stay sustainable)
Three rungs
- Entry ($5–$15): packs/templates with short guides.
- Core ($19–$39): full kits (configs + explanations + updates).
- Pro ($59–$149): multi-asset bundles or service sessions.
Discount logic
- Loyalty upgrades (past buyers get pro-rated price, not coupon spam).
- “Bug bounty” credits for meaningful feedback or reproducible fixes.
Floor-price helper
Enter hours and expected buyers to avoid underpricing.
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Storefront & delivery
- Use a hosted checkout (Gumroad/itch/Ko-fi/etc.) or a light self-hosted cart with secure payment. Keep VAT collection in mind for EU buyers.
- Deliver zipped files + a versioned PDF. Include a changelog link.
- Collect email only for updates; explain frequency and purpose.
- Watermark visuals subtly; no malware/DRM. Trust earns repeats.
Refunds, licenses, taxes (boring but adult)
Refund policy (copyable)
Refunds (digital) If the product doesn’t work as described, contact within 14 days. We’ll troubleshoot first; if we can’t fix it, we’ll refund. No refunds for buyer’s remorse or system incompatibility outside listed requirements.
License (simple)
License Personal use across your own devices. No redistribution, resale, or upload to asset libraries. You may showcase results (screenshots/clips) with credit. For commercial/UGC projects, request an extended license.
Taxes & records
- Track revenue/fees monthly; keep receipts. Separate a 25–30% tax bucket.
- If you sell to the EU/UK, learn platform VAT handling; prefer platforms that collect for you.
Updates & versions (how to not burn out)
- Promise an update window (e.g., 3 months) per release, not “lifetime.”
- Semantic versioning for humans:
Major.Minor.Patch; changelog at the top of your page. - Batch fixes weekly; ship on one weekday; write a 3-line summary.
Changelog template 1. [Date] v1.2.0 — Added X, improved Y, fixed Z. 2. Upgrade notes: replace file A, keep your config.json. 3. Known issues: (1) (2) with workarounds.
Trust & anti-dark patterns
- No countdown timers unless they’re real (and rare).
- Show examples and disclaimers: “Results vary by skill/hardware.”
- Never gate critical fixes behind paid updates.
- Respect privacy: no selling emails; short policy in plain English.
Revenue math helper
Scenario
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Hook lines (copyable)
• “Save an hour of tinkering — drop-in config + why it works.” • “Clean install kit: do it once, do it right.” • “Photo-mode pack: 12 LUTs + scene checklist.”
Launch cadence (repeatable, not exhausting)
- Soft-launch to your Discord: 10 testers, 1 week, feedback bounty.
- Publish page with clear scope box and 3 screenshots.
- Post a teaching thread (not salesy) showing one technique from the product.
- Send one update email 7 days later with top Q&A and a small coupon for early buyers only.
- Archive learnings; roll into v1.1 next month.
Pocket checklist
[ ] Offer = clear outcome + scope box [ ] Pricing ladder set; floor ≥ effort / buyers [ ] Hosted checkout; versioned ZIP + PDF [ ] Refunds/licensing/tax notes in plain English [ ] Update window announced; changelog live [ ] Email only for updates; easy opt-out [ ] Demo post teaches, not hypes [ ] No fake scarcity, no dark patterns